Pyramid chart
Content strategy
Awareness content down to decision content.
What this chart shows
Most content teams over-invest at the top. Laid out as a pyramid, a thin decision layer explains a lot of unconverted traffic.
The data behind it
Every number on the chart, free to copy and reuse. Download CSV
| Category | Articles |
|---|---|
| Decision | 9 |
| Intent | 18 |
| Consideration | 32 |
| Interest | 54 |
| Awareness | 86 |
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