Sankey diagram

Website traffic sources

Where sessions come from and how many of them convert.

Organic search18KPaid ads9.2KReferral3.1KSocial2.6KSessions33KBounced14KBrowsed15KSigned up2.65KLeft12K
Made with MakeCharts — Website traffic sources

What this chart shows

Four acquisition channels feed one session pool, which then splits into bounced, browsed and converted. The ribbon into 'Converted' is deliberately thin — that gap is the growth problem.

The data behind it

Every number on the chart, free to copy and reuse. Download CSV

FlowSessions
Organic search → Sessions18,400
Paid ads → Sessions9,200
Referral → Sessions3,100
Social → Sessions2,600
Sessions → Bounced14,200
Sessions → Browsed14,800
Browsed → Signed up2,650
Browsed → Left12,150

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Full guideSankey diagramVisualize how money, energy or users flow between stages. Ribbon width is proportional to the amount, so the big movements jump out.