Combo chart
Ad spend vs ROAS
How return holds up as spend scales.
What this chart shows
Every performance marketer's diminishing-returns chart. Spend goes up as bars, return on ad spend comes down as a line, and the crossing point is the budget cap.
The data behind it
Every number on the chart, free to copy and reuse. Download CSV
| Series | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad spend | €12K | €18K | €24K | €31K | €38K | €44K | €52K | €61K | €68K | €74K | €81K | €90K |
| ROAS | €4.8K | €4.6K | €4.4K | €4.1K | €3.9K | €3.6K | €3.4K | €3.1K | €2.9K | €2.8K | €2.6K | €2.4K |
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